Wilco

Donations

Donations

Outright donations are cash or in-kind (merchandise) contributions not exchanged for equal value advertising or public relations.

General Policy

Because we are not able to contribute to every cause no matter how worthy, our policy is to focus our contributions to organizations or groups that fit into the following areas of activity:

• Direct involvement with Agriculture, pets, or livestock.
• Youth and School organizations or activities in communities where we offer significant products or services.
• Organizations where significant reciprocal business arrangements can be made for supply of products or services provided by Wilco.
• Community organizations where we offer significant products or services.

Approval and Authorization

Location Managers can provide small, in-kind or gift card donations ($50 or less) to non-school community organizations or activities in their immediate trade area. Cash donations are not allowed and donations should not be offered for individuals. Donations for groups, teams and events are allowed. These donations should be sold to the location account or the plant use account and coded to 7045/location department when processing monthly statements. . All school auction and non-local requests will be routed to Wilco’s Marketing Manager.

Wilco’s Retail Marketing Manager can offer moderate in-kind or gift card donations to qualifying organizations up to $250 cost value without additional approval. School auction item donations will be in the $50 to $250 cost value range, depending upon school/event size and location. Any cash and all in-kind donations over $250 must be approved by Wilco’s CEO, COO, the Wilco Executive Team or the Retail Operations Management Team.

Sponsorships

Sponsorship is the exchange of cash, services and/or in-kind (merchandise or gift cards) for equal or greater advertising or public relations value.

Wilco sponsorship is limited to (1) facilities, meetings, special projects, events and event classes that relate directly to a significant, specific market or business that Wilco serves. Sponsorship expense is tracked as advertising and is limited by values set in the yearly advertising budget.

Approval and Authorization

All sponsorship requests should be forwarded to Wilco’s Retail Marketing Manager after filtering the sponsorship request through the general policy statement.

Wilco’s Retail Marketing Manager can negotiate and offer cash, services, and/or inkind sponsorships up to $250 cost value. Any sponsorship over $250 must be approved by Wilco’s CEO, COO, the Wilco Executive Team or the Retail Operations Management Team.

Download Donation Request